Your Story Sells

A Masterclass on Marketing for Artists and Makers

Join accomplished Commercial Photographer Eley for a personalized masterclass on storytelling and marketing!

There’s so much information out there when it comes to marketing yourself as a creative, learn from someone who has been there, done that, and more, all for major commercial brands with the support for students to match.

Eley will discuss her methods for building a solid foundation of followers, creating content that makes an impact, developing a brand identity that makes sense for you and clearly presenting all this in a concise pitch for clients.

Take advantage of this chance to learn and elevate your marketing with personalized attention from the best, spots are limited!

What we’ll cover…

Instagram That Connects
How to post with intention, grow your audience, and build community through storytelling — not just sales.

Reels with Purpose
Learn to create a compelling behind-the-scenes vertical video (bring your phone — we’ll make one together!).

Social vs. Website
Understand the difference: social media builds *connection*, your website builds *credibility* — both matter.

Email & Newsletters 101
Why an email list is still gold — and how to use it without feeling spammy.

Brand Identity Made Simple
Tips on building a strong visual identity (color, mood, tone) that aligns across IG, your site, and emails.

Word-of-Mouth Strategies
Creative ways to turn local buzz into real visibility (beyond hosting events).

Your Elevator Pitch
Craft a clear, heart-led pitch that tells people *what you do and why it matters* — in 30 seconds.

Interactive Breakouts
Group prompts to share your current challenges and marketing wins — and get support from your peers.

Q+A
Bring your questions — and your struggles — and we’ll tackle them together.

Registered students are asked to bring:

A smartphone
Preferably with Instagram installed and storage space for photos/videos.

Ready to film vertical content
Come with an idea for a quick behind-the-scenes moment or story you’d like to capture — we’ll make Reels live in the session!

An object or tool from your creative process
This could be:

* A product you’ve made
* A sketchbook
* A material you work with
* Packaging or props you use
* Anything that tells your “making” story visually

A notebook + pen
For elevator pitch workshopping, note-taking, and brainstorming content ideas.

If you have one: A recent newsletter or email campaign
(Printed or pulled up on your phone/laptop) – we’ll review real examples.

Access to your website or IG bio
So you can start refining your branding, story, and messaging on the spot.

An open mind + one marketing question you’re struggling with
We'll be workshopping real issues in breakouts and Q&A.

Meet Your Instructor

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Meet Your Instructor ///

Click here to check out Eley's work

Eley

Stephanie “Eley” (pronounced "ee-Lee") is the creative force behind Eley Photo LLC, a portrait studio based in Atlanta, Georgia.**
Standing tall at 6 feet with a contagious laugh and an empathetic presence, Eley brings a unique eye to portrait photography — shaped by a childhood of observing people deeply, and a family legacy rooted in community healing.

Eley’s work sits at the intersection of commercial storytelling and cultural care. Whether photographing celebrities or capturing quiet, powerful moments in healthcare settings, she uses vibrant lighting, rich tones, and emotional honesty to celebrate humanity — especially in spaces where it’s often overlooked.

With an MFA from SCAD Atlanta and a decade of experience, her work has served clients like UPS, Delta, and The Shepherd Center. But no matter the scale, her mission stays the same: to create imagery that builds empathy, honors identity, and ignites meaningful conversations.

Beyond the lens, Eley is passionate about holistic healing, creative leadership, and making space for artists to lead with both vision and voice. Her workshops are a reflection of that ethos — inviting others to show up, share boldly, and build community through visual storytelling.